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Dog person or cat person?

…probably one of the most fundamental questions on the internet – and for many people 100% non-negotiable. We say let people choose and act accordingly!

Hi, this is locr from Germany, and we would like to share some inspiration for personalized print products – in this case, either with cats or dogs.

A growing range of digital content, economic shifts, paper shortages – the printing industry is facing many new challenges. And still, print is thriving, and so is direct mail. With good reason: physical mail is tangible, cuts through the digital clutter and won’t disappear in a spam folder. When direct mail is personalized, it is proven to create even more interaction and significantly cost-effective campaigns. A unique, personalized piece is guaranteed not to be overlooked.

We at locr provide personalized maps and GEOservices to make the most out of location data. A simple address list can unfold surprising potential – from finding the most relevant target groups to various map styles to meet your corporate design and campaign goals.

A vivid example for an innovative direct mail project is our cooperation with the pet food manufacturer Josera (that also made it onto the Marketreach UK website and is featured in the Best Cases section of Alles über Mailings, a platform of Deutsche Post).


Prospects can leave information about their pet on the Josera website to receive free product samples. These come in a matching cat or dog themed cardboard box with a discount voucher and additional information. The voucher leaflet has a personalized map on them: this map shows the location of the individual recipient and the closest Josera retailer. The route between these locations is highlighted and shows the best way to actually visit the store and use the voucher - with success!

These personalized maps made a remarkable difference and led to significantly higher response rates. The campaign has been running for many years now and still successful.

Find the detailed results and learn more about the campaign design in our free Case Study “Josera Pet Food”.

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