With new lockdowns on the radar, I can't say how sorry I am over the people who choose to jeopardize the life of other people. Regardless of your stand on getting your vaccinations, I want to talk about the fantastic technology making vaccinations possible. The first vaccinations were not very pleasant—a cut with a knife and then infected with the disease. The body started to produce antigens and made you immune to the disease when exposed to the thread.
Today, vaccines are produced entirely differently. The AstraZeneca, Johnson & Johnson, the Russian, Chinese, and Indian vaccines are all made in eggs, from which the vaccines are refined and ready for distribution. Gigantic egg farms are used to grow the virus, so tiny parts of the virus can be used in the vaccine doses.
The mRNA vaccinations (Phizer and Moderna) are entirely different. Not only is there no actual virus in the vaccination doses, but a synthesized protein that has a surface like a virus, but no active virus, which will let the body kickstart the body's immune defense against anything looking like the surface of the virus.
All vaccines are, of course, carefully tested. They work differently, but the goal is the same, to kickstart your body's defense mechanisms.
I think this is simply amazing to think what the pharmaceutical industry today is capable of. I believe the mRNA vaccines have potential like never before, and you should watch this amazing story about how mRNA came around.
Katalin Karikó is the woman behind the mRNA - and a little funny side story to the vaccines is that the development teams at Moderna, Phizer, AstraZeneca, and Johnson & Johnson were all led by women.
The global population is almost 8 billion people. Though the split between men and women is about 50/50 - and no, in this context, I don't give a shit about the people that define themselves differently. Regardless of sex being one of the everyday things between the genders, it still raises all kinds of emotions - from religious to political, to well - in today's context, marketing.
This week, Jan Majnik and I were in Italy visiting Omet, Logica, and Durst - all great, with one exception - RyanAir.
I will spare you all the details, but one; RyanAir has started using the "new" Boeing 737 MAX. That is a terrible combination since RyanAir is known for inexperienced pilots (young), fuel competitions (the less fuel spent, the higher the personal reward the pilot can achieve), and distrust in Boeings' business ethics. The day after, a friend called me and asked if I was on the course to bash RyanAir like I, according to him, did with Heidelberger Druckmaschinen, to which I said no.
If I am bashing anybody, it should be Heidelberger Druckmaschinen and Boeing. Both companies used to be companies run by engineers, and today, both are run by excel guys. Companies that, in my opinion, short-cut everything they can for a short-term gain. As I mentioned last Sunday, Boeing has out-sourced so many parts of the 787 that security is jeopardized according to various flight sources and American authorities.
Heidelberg sues INKISH, as you may know, and when I try with the very best intentions to understand why I can only find one reason - they want to bully us to silence.
Heidelberger Druckmaschinen is a company living in the past. Giving up VLF and PrimeFire was the starting point of being totally disconnected from the world.
With constant rumors of a bullying culture on printers who decided to move from Heidelberger Druckmaschinen to other vendors - well - it looks amazingly like what Boeing is doing - on a much bigger scale.
The bullying culture is difficult to explain since we would never accept our kids to bully others. Still, grownups bully, and it becomes more sophisticated, and almost always because of money. Not so good.
Heidelberg's legal action against INKISH is strange. We live in an industry where freedom of speech and the free press has driven the entire industry to where we are today!
One of the largest companies sues INKISH for 'damages' on an irrelevant story since benpac holding was a hoax not able to deliver, as we anticipated already back in August 2020. Wondering why All Heidelberg's lawyers and M&A people weren't able to see that from the very beginning - or maybe that's where the real issue is - they did!
Amazing!
Have a wonderful Sunday, and see you soon! (we have some really good films and articles on INKISH.NEWS and INKISH.TV in the week to come!
Two points raised I shall briefly address. 1. Vaccines and business- I will be getting my booster (third) jab in two weeks’ time. I want to stave off this virus, and any other virus for that matter. Health is a concern. And so is business. Every person I see not wearing a mask in close environs first strikes me as a risk of infection. Is this the first impression you want to make while doing business? 2. Sex and sexism- Sex sells. Always has. From the fabulous outdoor posters for Moulin Rouge by Toulouse-Lautrec to the (recently revised) Victoria's Secret Angels. Sex attracts the attention of every gender identification. If you can get eyes, your hook is set. Woman are the traditional object of attention, and in recent decades men have been added to the ‘meat-market’ advertising milieu. Societal advancement? Nope. Just marketing. If your sales go up, no one in the business really cares about exploitation. Have you washed your hands of the participation in exploitive ads? Likely not. Most proffered excuse is “I need the business”. Who doesn’t? #marketing #advertising #sales #printingindustry #printchat #inkish #sexuality